In this task we all briefly discuss the impact and importance of web site design.
A website design is very important because it will affect how quickly the audience find what they are looking for. If it is difficult or frustrating, visitors will leave and try on other sites - it is may lost opportunity for a business. A good design will be easy to understand and navigate, to help potential customers find what they need, help customer closer to get in touch.
To some extent, digital marketing can be considered as advertise online or on the web. A good web design can reduce the possible cost and risk investment, in order to maximizes sales potential and receive a high return on investment. For example, Search engine optimization (SEO) companies who focus on helping companies’ best market their products or services online can effectively put them on the top or first page of major search engines and directories, such as Google, Baidu and Bing. A successful promotion based on a good marketing strategy and an effective website. Therefore, web design is important in digital marketing strategy.
IMPORTANCE OF WEB DESIGN IN DIGITAL MARKETING STRATEGY
Website design can be defined as the technological aspects of a website such as navigation, website appearance, and layout (McKnight et al., 2002a; McKnight et al., 2002b; Cyr, 2008). Website design demonstrates the vendor’s capability and its sincere interest in its customers, thus it will affect consumers’ trust in the company (Cheung et al., 2005; Cheung & Lee, 2005). Furthermore, according to (Lee and Kozar, 2006) financial effectiveness can be achieved when businesses design and select more flexible website. Also designing of website with the fundamental of Usability, Visual aspects, Technical adequacy, Security, Communication, and Prestige (Cebi, S. 2013), would build customer interest and loyalty with the website
Written by Kehinde Lawani
References
Cebi, S. (2013) A quality evaluation model for the design quality of online shopping websites Electronic Commerce Research and Application, 12 (2) pp. 124–135
Cheung, C. M. K., Chan, G. W. W., & Moez, L. (2005) A critical review of online consumer behavior: Empirical research. Journal of Electronic Commerce in Organizations, 3(4), 1–19
Cheung, C. and Lee, M. (2004) The Asymmetric Effect of Web Site Attribute Performance on Web Satisfaction: An Empirical Study. e-Service Journal, 3(3), pp.65-86.
Cyr, D. (2008). Modeling Web Site Design across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty. Journal of Management Information Systems, 24(4), pp.47-72
Harrison McKnight, D., Choudhury, V. and Kacmar, C. (2002a) The impact of initial consumer trust on intentions to transact with a web site: a trust building model. The Journal of Strategic Information Systems, 11(3-4), pp.297-323
Lee, Y. and Kozar, K. (2006) Investigating the effect of website quality on e-business success: An analytic hierarchy process (AHP) approach Decision Support Systems, 42(3), pp.1383-1401
McKnight, D., Choudhury, V. and Kacmar, C. (2002b) Developing and Validating Trust Measures for e-Commerce: An Integrative Typology. Information Systems Research, 13(3), pp.334-359
Currently, more and more people have noticed the importance of digital marketing. It becomes a mainstream of marketing. With a large amount of people using Internet, website becomes an important issue for marketers and consumers. Marketers use it to promote their products and services. Consumers use it to consult and judge what they are going to purchase. For marketers, how to design a website is a new challenge which becomes more and more significant. Because people would visit your website and judge whether you are amazing or not. The more your website creative is, the more consumers you will attract.
Effective website design helps to enhance a consumers experience online which can lead to increased customer expectations due to the trustworthy attributes the site portrays (Valacich et al 2007). This can lead to consumers’ revisiting the site which may further lead to loyalty and purchase intentions for e-commerce websites (Kim et al 2007). Therefore if websites are designed effectively they give the company an opportunity to meet their corporate and marketing objectives (i.e. brand awareness or to maximise sales) (Hollenbeck et al 2011). Additionally if a website is designed effectively; consumer perceptions of the brand may also increase demonstrating the potential for a website to stimulate positive customer attitudes and associations with the brand (Hollenbeck et al 2011).
Hollenbeck,C., Mason,C., Song,J. (2011) ‘Enhancing student learning in marketing courses: An exploration of fundamental principles for website design platforms’, Journal of marketing education, 33 (2), 171-182
Kim,J., Kim,M., Lennon,S. (2007) ‘Information components of apparel retail web sites: task relevance approach’, Journal of fashion marketing and management, 11 (4), 494-510
Valacich,J., Parboteeah,V., Wells,J. (2007) ‘The online consumer’s hierarchy of needs’, Communications of the ACM, 50 (9), 84-90
Most of successful web designs will prefer to use simple theme such as Facebook, Baidu, and Google etc. For the web design, to use as simple theme instead of to use luxuriant web design more important for people to have a look or scan it. Moreover, to use simple theme of web design is of pursuing to have clearly classification, people or guests once open the website they can easier to select what they want to choose or what they want to search directly. It is importance to bring more convenient way for people to achieve clearly and comfortably website outline that is why importance of web design.