#2 Colour Scheme

 

Colour impact psychology and physiological behaviour of target groups. Different design of the colour will make a different effect to our customers.  Colour which has been used and analysis as a strategic in marketing. (Seifert,1992) 

 

Firstly, The background of the logo use black with white script. Black which shows loyal, disciplined, overachiever and rigorous. Our company is pleased to reflect the customer's corporate values as a digital marketing advice directory which is disciplined in team spirit, rigorous in our work such as using detailed data to help our customers and overachieve our objective. White is considered as purity, simplicity and efficiency. This conception is consistent with our company's manners precisely which is high efficiency at work and make our customers understandable to our result.(Jiang&Feng, 2008) Meanwhile we use peacock as our underline of catchword also when we click the contents it will turn peacock which will help us catch the eye of our customers.  We use grey as our background which can enhance creativity neutral unobtrusive but very professional which we want our customers to regard us as a creative team to help them achieve the goals.(Jiang&Feng, 2008) 

 

In addition, we design the directory as click to display similar to Apple's official website, in order to make the page simple and uncluttered help users quickly find the content they concerned.

 

Nan Jiang, Xinyu Feng, Hui Liu, Juan Liu, 2008 9th International Conference on Computer-Aided Industrial Design and Conceptual Design, Nov. 2008, pp.91-95

 

Seifert , L . S . ( 1992 ) ‘ Pictures as a means of conveying information ’ , Journal of General Psychology , Vol. 119 , No. 3 , pp. 279 – 297 .